About H&R
Twenty years of social media and community work, focused on business value.
Humans & Robots runs social media as a business channel for mission-driven businesses and organizations. We build the right audience, answer every real conversation, handle hard moments in public, and back it all with the CRM and follow-up that turn social into results. We use modern tools (yes, including AI) to work faster and more consistently, but the point is the result, not the tool.
Why we started this
Social was being measured on the wrong things.
We kept seeing the same thing in organizations doing genuinely good work: social treated as a posting job and judged on likes and reach. Meanwhile the parts that actually matter got skipped. Who's engaging, and could they become customers or advocates? Did that DM get an answer? Was the unhappy customer in the comments handled, or left there for everyone to see?
Humans & Robots exists to run social as the business channel it is. We measure every engagement on six numbers: qualified audience, conversations to leads, revenue influenced, advocacy and reviews, service recovery, and time saved. Then we stay in the work month over month and make a keep, kill, or scale call on each one.
How we work
Practical first. Modern tools second.
Every engagement starts with a Social Audit: what your accounts are doing, who your audience really is, how fast you respond, and what happens to an inquiry after it comes in. We use modern tools, including AI, to do the work faster and more consistently. But the order matters: business outcome first, then the simplest tool that gets us there.
Your voice stays with you. Your customer relationships stay with you. We just take the slow, repetitive, easy-to-forget parts off your plate so the things only you can do get the time they need.
Who we work with
Mission-driven businesses and organizations.
We work best with teams that stand for something: purpose-led brands, community-rooted local businesses, health and wellness practices, education and faith-based media, and organizations whose customers care about why they do the work, not just what they sell.
If your work is good and your social doesn't show it, or shows it and nothing happens next, we're a good fit.
How we bill
Audit first. Then monthly, tied to outcomes.
Every engagement starts with the Social Audit: $1,250, fixed. Ongoing work typically starts around $3K/month, scoped to the scorecard lines that matter most to you. You can scale up, scale down, or end an engagement month to month.
We'd rather you stay because it's working than because you signed a 12-month paper.
A few things we believe
Short list. We actually follow these.
- Measure business value, not vanity. Likes are not the goal. Customers, advocates, and trust are.
- Report numbers every month. If it doesn't show up on the scorecard, we don't claim it.
- Every conversation matters. A complaint handled well in public is worth more than a month of posts.
- Keep your voice. Customer relationships and judgment stay with your team.
- Be honest about fit. If we're not right for you, we'll say so and usually know who is.
- You own the work. Every template, workflow, and account we touch belongs to you.
Next
Want the short version? See the work.
Case studies are the fastest way to tell whether we're the right call. Each one shows the problem the team brought us, what changed, and the outcome.
Fast links