What changed
We took over the content calendar across Facebook and Instagram, ran event-driven paid campaigns with attribution back to registrations, and started a monthly readout the team and the board could actually use.
Outcome
- Consistent posting across IG and FB the team can keep up with
- Multiple event-driven ad campaigns tied to actual sign-ups
- Monthly numbers reported on followers, reach, and registrations
- Clearer picture of which content drives community growth