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Social at the center. The systems behind it.

We help mission-driven businesses and organizations run social media as a business channel. Every engagement starts with a fixed-fee Social Audit and is measured on six numbers: qualified audience, conversations to leads, revenue influenced, advocacy and reviews, service recovery, and time saved.

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The Social Audit

A fixed-fee, two-week look at what social is actually doing for your business, scored against the same six numbers we report on every month. $1,250, fixed.

Outcome we promise

A baseline scorecard, a clear picture of where social is leaking leads, trust, and time, and a ranked 90-day plan you can run with or without us.

What's included

  • Account and content review. The last 90 days across your active platforms: what you posted, what landed, and what nobody saw.
  • Audience quality check. Who actually follows and engages, and how many of them look like customers, partners, or advocates.
  • Conversation and response review. How fast comments and DMs get answered, which ones never do, and where inquiries go after that.
  • Reputation scan. Reviews, mentions, and public complaints, and how they were handled.
  • Peer benchmark. What two or three comparable organizations are doing that you aren't.
  • Baseline scorecard and 90-day plan. Every fix ranked by impact and effort, walked through together on a 60-minute call.

Scorecard lines we baseline

Qualified audience Conversations to leads Advocacy & reviews Service recovery

If the audit shows social isn't the right lever for you right now, we'll say so plainly and tell you what is.

Service 01

Managed social

Content, posting, and community management, run every month as a business channel. We build around your mission, your people, and the work you're already doing, so the feed feels like you and earns its keep.

Outcome we promise

An active, consistent presence that grows a qualified audience and starts real conversations, with a monthly scorecard showing what it moved.

What's included

  • Monthly content calendar. Planned around your mission, your busy seasons, and what you're trying to sell or fill.
  • Content production. Posts, reels, stories, and short-form video built from real work and real people. Scripts and shot lists when you need them.
  • Posting and scheduling. On the platforms where your customers and community actually spend time.
  • Community management. Comments answered, community members recognized, partners tagged, and conversations joined where your people already talk.
  • Founder and leadership social. Optional: a voice for the person behind the mission, written with them, not for them.
  • Monthly scorecard. All six numbers, with a keep, kill, or scale call on every line.

Scorecard lines we baseline

Qualified audience Conversations to leads Revenue influenced Advocacy & reviews

We run social as a business channel, not a posting service. If a month of content didn't move the scorecard, we change what we're doing.

Service 02

Conversations & customer care

The comments and DMs are where social turns into business, or where it quietly falls apart. We make sure every real question gets a fast, human answer, and every upset customer gets handled before it becomes a screenshot.

Outcome we promise

Same-day replies on comments and DMs, complaints turned around in public, and real inquiries routed straight into your follow-up.

What's included

  • Comment and DM management. Answered in your voice, on a defined response time.
  • DM automation. Smart first replies, FAQs, and keyword triggers that qualify an inquiry and hand it to a person, not a dead end.
  • Lead routing. Inquiries from social land in your CRM or inbox with the right details attached.
  • Service recovery playbook. How to respond when someone is unhappy in public: who answers, how fast, and what to say.
  • Escalation rules. What gets handled by us, what goes to you, and what gets flagged right away.

Scorecard lines we baseline

Conversations to leads Service recovery Advocacy & reviews Time saved

An upset customer handled well in public is often worth more than a month of posts. We treat customer care as part of social's business value, not an afterthought.

Service 04

Behind the feed: CRM & follow-up

Social only works if the leads it creates actually land somewhere. We set up the customer list, follow-up, and pipeline behind your feed, using HubSpot or whatever you already have.

Outcome we promise

Every lead from social, your site, and your phone in one place, with same-day follow-up and a pipeline you can actually see.

What's included

  • CRM setup or cleanup. HubSpot or your existing system, built around your real stages.
  • Lead capture. Social, forms, and calls dropping into the CRM with the right tags and source.
  • Same-day follow-up. Automatic first replies, missed-call text-back, and nudges on quotes that went quiet.
  • Pipeline view. One screen: who's a lead, who's in conversation, who's booked, who's done.
  • Workflow cleanup. Scheduling, notes, and customer history in one place so the team stops chasing information.

Scorecard lines we baseline

Conversations to leads Revenue influenced Time saved

Recent: a signage company moved 8,000 records out of legacy PDFs into a working customer list. The team can now pull a list by service or year and run a campaign in an afternoon.

Service 05

Reviews & reputation

What people see when they look you up is part of your social presence. We keep your reviews coming in and your public profiles accurate, so the trust you build on social holds up when someone checks.

Outcome we promise

A steady flow of new reviews, profiles that match who you are today, and public feedback answered well.

What's included

  • Review requests. Triggered after every job, purchase, or program, easy for the customer to complete.
  • Review responses. Thoughtful replies to the good ones and the hard ones.
  • Profile care. Google Business Profile and key listings kept accurate and active.
  • Website touch-ups. The few changes that turn visitors from social into calls, bookings, and form fills.

Scorecard lines we baseline

Advocacy & reviews Service recovery Conversations to leads

This is usually an add-on to managed social, not a standalone engagement.

Service 06

Coaching & training for your team

If you'd rather your team run social themselves, we'll teach them, with training built around your organization, your voice, and your real work.

Outcome we promise

A team that can plan, post, respond, and read the scorecard on its own.

What's included

  • Social strategy workshop. Audience, voice, content pillars, and the six numbers, set together.
  • Community management training. How to answer, escalate, and handle hard moments in public.
  • Tool training. The scheduling, design, and AI tools that save real time.
  • Office hours. Ongoing check-ins while the team gets its footing.

Scorecard lines we baseline

Time saved Service recovery

A good fit for mission-driven teams that want to keep social in-house without guessing.

Service 07

Proposals & customer-facing documents

Proposals, pitch documents, and leave-behinds that look professional and go out fast. Templates set up in the tools you already use.

Outcome we promise

Documents that match the quality of your social presence and don't eat a week to produce.

What's included

  • Proposal and pitch templates. Built in your brand and your voice.
  • One-page leave-behinds. The short version people actually read.
  • Content library. Reusable copy, proof points, and visuals, ready to drop in.

Scorecard lines we baseline

Time saved Revenue influenced

Recent: a $1M campaign offering for a disability-innovation organization, with a 4-page pitch and a 1-page ROI leave-behind for 25 family offices, ready in one working session.

How an engagement runs

Audit. Automate. Amplify.

Every engagement starts with the Social Audit. Ongoing work typically starts around $3K/month, scoped to the numbers that matter most to you. No long contracts.

Start with a Social Audit.

$1,250, fixed, delivered in about two weeks. You'll get a baseline scorecard, a clear view of where social is leaking, and a plan you can run with or without us.

Want something custom? Reach out for a tailored proposal.

Book a Social Audit