Managed social — Humans & Robots
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Managed social · for mission-driven businesses & organizations

Social media that does real business work.

If you're posting but can't say what it's doing for the business, this is the page. We run social as a business channel: building the right audience, answering every real conversation, handling hard moments in public, and reporting every month on what it moved.

Why most social doesn't move the business.

  • The best stories never get told.The people, the work, and the impact behind your mission sit on someone's phone. By the time anyone posts, the moment's gone.
  • There's no plan.Random posts when someone remembers. Nothing tied to your busy seasons or what you're trying to sell or fill.
  • Comments and DMs go unanswered.The conversations that turn into customers never happen, and complaints sit there in public.
  • You're measuring the wrong things.Likes and reach go up and down. Nobody can say whether social brought in a customer, kept one, or saved a bad week.
  • It feels like an ad, not a community.Stock photos and "buy now" captions. The people you're trying to reach scroll past.

An active social presence, every month, run end to end.

You bring the mission and the voice. We run the calendar, content, posting, conversations, and the monthly scorecard that shows whether it's working.

01

Plan & produce

  • Monthly content calendar tied to your mission, your busy seasons, and what you're trying to sell or fill.
  • Posts, reels, stories, and short-form video — built from real work and real people.
  • Captions in your voice, not corporate-speak.
  • Scheduling across the platforms where your customers and community actually spend time.
  • Optional founder and leadership social, written with them, not for them.

02

Engage, protect & report

  • Comments and DMs answered — real conversations, not auto-replies.
  • DM automation that qualifies real inquiries and routes them into your CRM.
  • Service recovery: upset customers handled quickly and well, in public.
  • Monthly scorecard: qualified audience, conversations to leads, revenue influenced, advocacy, service recovery, and time saved.
  • Adjustments each month based on what's actually moving — not just posting because we said we would.

What this has looked like.

Large mission-driven organization · Paid social & community

Active social and ad campaigns tied to event registrations

Problem: Quiet pages, irregular posting, no sense of what was driving sign-ups. What changed: A consistent content calendar across Facebook and Instagram, paid campaigns tied to event registrations, monthly readouts. Outcome: A social presence the team can keep running, with attribution back to event sign-ups.

Mission-driven community organization · Ongoing social

Lean monthly social for retreat enrollment — no production crew

Problem: No budget for a production crew, but they needed a steady social presence to support retreat enrollment. What changed: A lean monthly engine — scripts, shot lists, real-people footage — managed across Instagram and Facebook. Outcome: Consistent posting, real engagement, and content that supports each retreat campaign.

We don't name clients without their permission. The playbook is the same everywhere: content from real work and real people, every conversation answered, and the numbers reported each month.

What you're probably wondering.

"Do you just post AI-generated content?"
No. We use modern tools to move faster, but content is built from your real work, your people, and your voice. AI slop is easy to spot, and it doesn't build the kind of trust that turns into customers.
"How do you tie this to revenue?"
The Social Audit sets a baseline on six numbers. Each month we report on movement, including the leads, bookings, and sales we can trace to social: DMs that became customers, posts that drove a call, campaigns tied to a busy season.
"How much of my time does this take?"
Around an hour a month — usually a short call to look at the calendar, share what's coming up, and answer specific customer questions for the FAQ-style posts.
"What does it cost?"
Every engagement starts with the Social Audit: $1,250, fixed. Ongoing managed social typically starts around $3K/month after that. Scope adjusts based on platforms, paid spend, and how much production is involved. No long contracts; pause, scale, or stop monthly.

Start with a Social Audit.

We'll score what your social is doing for the business today, show you where it's leaking, and hand you a ranked 90-day plan. If social isn't the right lever for you, the audit will say so.